Clover offers integrated point-of-sale systems for restaurants, retailers, and service companies. Its business model is similar to Apple’s, in that the customer gets a device with basic functionality and purchases additional features from an app store. Clover POS systems include payment processing and basic analytics, and users can add things like payroll, loyalty plans, and inventory management.
Clover is a solid choice for small and medium-sized businesses looking for a flexible POS system. Clover was one of the first companies to recognize that most SMBs don’t have the money to pay upfront for a point-of-sale subscription. Businesses make a one-off payment for the device and decide what other features they want. Apps can be added and removed at any time, making this a great solution for small and medium-sized businesses with plans to grow.
Clover offers sophisticated POS devices with the option of purchasing extra features through its Clover App Market.
Here are the main features of a Clover POS system:
Judging by customer feedback, most Clover users agree the system is easy to set up and use. Like a new phone or tablet, setting up a Clover device really only requires turning it on, installing the software, and configuring the settings to your needs. Adding a new integration is easy: simply log on to the Clover App Market, choose your preferred app, and purchase and download. If you do happen to run into trouble, the Clover website contains an extensive Help Center with pages on how to set up and use the system.
There are no special requirements to join Clover. To join, simply purchase your preferred device and enter your shipping address. Clover offers customer service for prospective, new, and long-term users alike.
Where Clover stands out is its business model. Many POS companies offer an all-inclusive software package with equipment from third-party manufacturers (such as Clover) as an add-on. Clover is basically the opposite: it sells equipment (its own) and lets customers purchase additional features at any time through the Clover App Market.
Given the Clover App Market is one of the most important features of Clover’s service, we’d like to go into a bit more detail about what you can find there. The Clover App Market offers more than 100 apps for free download or purchase. They fall under various categories, which we detail below.
Clover offers customer support by telephone and an extensive Help Center on its website. Customers can find contact numbers for the US, Canada, UK, and a number of other countries on Clover’s website. Clover offers support for sales, installation, technical, and billing issues.
The following table displays the cost for each device and the plans that customers can choose with each device. All apps are sold separately and range from free apps to paid apps costing anywhere from around $50 to $500. Customers must sign up for 1 of 2 monthly processing plans: Register Lite or Register. Register Lite costs $14/month and involves charges of 2.7% plus 10c for in-person transactions and 3.5% + 10c for keyed-in transactions. Register costs $29/month and involves charges of 2.3% + 10c for in-person transactions and 3.5% + 10c for keyed-in transactions.
|Type of Equipment||Equipment Cost||Plans|
|Go||$69||Register or Register Lite|
|Flex||$449||Register or Register Lite|
|Mini||$599||Register or Register Lite|
|Station + Mini||$1,499||Register only|
Clover doesn’t lock customers into contracts. With that said, it’s only worth forking out for the more expensive Clover devices if you’re planning to stick around for a while.
Clover Network, Inc. was founded in October 2010 and launched in April 2012 after securing $5.5 million in funding from venture capital and angel investors. It was acquired in December 2012 by First Data Corporation, the global leader in payment technology and commerce solutions. Clover manufactures 5 POS devices, which it sells directly to customers and through several licensed third-party POS service providers.
Clover Network, Inc,
415 N Mathilda Ave
Sunnyvale, CA 94085