Verifone is one of the world’s largest producers of integrated point-of-sale terminals. It also provides payment and commerce solutions to the retail and hospitality industries. Verifone offers a wide selection of integrated point-of-sale systems that can be used interchangeably as countertop, portable, or mobile POS terminals. Its newest product is the Carbon 10, which does everything from payment processing to cross-selling and upselling.
Verifone offers both devices and services, but the emphasis is on the latter given its status as a global leader in production of POS devices. Verifone is in some ways like the Apple of POS systems (although its devices work on the Android operating system). Like Apple, Verifone has become successful by constantly launching new, improved versions of its devices. Just as the iPhone has become synonymous with smartphones, Verifone’s Carbon terminals have become a standard bearer for integrated POS terminals—meaning they work equally well as a countertop or portable terminal. And Verifone also runs an app store, the Verifone Marketplace, which lets businesses add features and functionality to their Carbon POS devices.
The Carbon 10 and other integrated POS devices can be purchased directly from Verifone or the numerous other payment processing companies that carry the Verifone range of products. The application process and requirements of purchasing and using the Carbon 10 and Verifone marketplace vary between the many services providers.
The first thing about Verifone that makes it stand out from the crowd is the Carbon 10, a fully integrated POS that can be used equally effectively as a countertop or portable POS. It’s decked out with a bunch of features designed to boost sales, including marketing, inventory, and customer loyalty.
Features of the Carbon 10 include:
The other unique aspect is the Verifone Marketplace, including 20 third party-developed apps and counting. Participating merchants can purchase apps from the Verifone Marketplace to give their Carbon 10 or Carbon 8 POS devices increased functionality. Here are some of the top Verifone Marketplace apps:
Verifone’s expertise is production of POS terminals, and it’s less focused on engaging directly with its customer base of small and medium-sized businesses. The best way to contact Verifone is by filling out an information-request form on its website and waiting for a customer service rep to get back to you.
Verifone doesn’t offer any pricing information about its products or services on its websites. The price can vary depending on the size of your business and the sector in which it operates. Numerous payment processing companies offer the Carbon 10 as part of their services. The price varies from company to company depending on whether they offer the Carbon 10 as a standalone product or as part of their services.
The terms of contract for using the Carbon 10 can vary, depending on whether you sign directly with Verifone or with one of the many payment services companies that offer the full suite of Carbon POS systems.
Verifone was founded in Hawaii in 1981 and launched its first POS device the following year. By the end of the 1980s it had moved its headquarters to Silicon Valley and controlled more than half the global market for point-of-sale systems. In 2018, it was acquired by private equity firm Francisco Partners for $3.4 billion. Verifone is divided into 2 business segments: Systems Solutions, which designs and manufactures POS devices including the Carbon 10, and Services, which offers payment services directly to clients. It operates in more than 150 countries and has more than 6,000 employees.
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